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Marketing mix (4 p’s) product, price, place and promotion—the controllable set of activities that a firm uses to respond to the wants of its target markets product- goods, services and ideas price-everything the buyer gives up (time, energy, money) in exchange for theshow more content. This is the midterm exam of marketing 2 - professional salesmanship. Midterm – john doe executive summary diva shoes is an international shoes company that is experiencing rapid growth due to this rapid growth, the company never established a robust hedging strategy to protect itself against fluctuations of the multiple currencies it engages with.
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